Research

Goal analysis, personas, workflows and competitor benchmarking.

It includes requirement gathering and analysis, mapping user needs and expectations, business goals, target platforms, competitors, etc. then create scope definition.

User Experience (UX) Design

Information architecture, interaction design, wireframing / prototyping, navigation design.

User experience is about more than just how easy the application is to use and how nice it looks. UX spans the range of visual design, content, interaction design, navigation, features and context to deliver a satisfying interaction and transaction experience for the user.

User Interface (UI) Design

User-centered, intuitive graphical user interface design.

First impression is everything. We create visual magic by blending colors, illustrations and typography, adhering to our clients' brand / style guidelines.

Brand Design

Branding and identity.

Your brand is your business. We design visual systems that expresses your business and its values. It includes:

  • Brand strategy - brand positioning, brand name, brand architecture, tone of voice
  • Core identity - brand identity design, logo design, brand visual language, brand / style guidelines
  • Marketing collateral - packaging design, brand campaigns, print and publication design, space and retail design, etc.

Usability Testing

User research, usability and accessibility compliance, heuristics evaluation, eye tracking.

Our approach for usability testing is experiential. We design scenarios and experiment with actual users from the target industry. We use a variety of tools to test usability of products. Feedback is then provided to the design teams to refine and finalize product designs.

Product Redesign Services

Enhancing existing UI / UX, fill current gaps, overcome current challenges.

Here first, we analyze your existing product, identify usability / accessibility compliance issues, find out challenges and gaps in current UI / UX. Then we create new UI / UX design as per assessment report created and current trends, do usability testing and refine it further based on feedback from testing team.

Front End Development

Pixel perfect, responsive (multi-channel and cross-platform) front end.

The front-end is the first thing that a user will see and interact with. Using the latest technologies, we ensure the design is translated into a functioning code at the pixel level. We code strictly in accordance with current standards and support you during an integration with the back-end system.