Enterprise Mobile Strategy

With enterprise mobility playing a key strategic role in the dynamics of any organization, we provide companies with cost-effective and leading-edge software solutions built to transform businesses.

Our custom software solutions are created for businesses in sectors ranging from IoT, banking, retail, insurance, logistics, transportation and many more. Our solutions are designed to improve strategic decision-making while benefitting customers, employees, management, and stakeholders alike.

We follow a step-by-step approach to achieve this goal.

  • Architecture design - choose the exact technology stack and infrastructure
  • UX / UI design.
  • Middleware development.
  • Data security management.
  • Device / app management.
  • Regulatory compliance appraisal.

User Experience

“No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences. Think through all the stages of a product or service – from initial intentions through final reflections, from first usage to help, service, and maintenance. Make them all work together seamlessly.”

— Don Norman, inventor of the term “User Experience”

For us at Amber Innovations, UX design is the imminent process of designing (digital or physical) products which are simple, user friendly and exciting to interact with. We look to enhance the experience that people have while interacting with the products all while ensuring for them a unique, positive experience.

Application Development

The ever-increasing significance of mobile platforms has revolutionized the technology space.

While apps were originally created simply to expand the presence of a brand to the smartphone, these days there is a distinct focus to create a superb mobile experience for customers through the app, with the hope that it will lead to improved business.

We specialize in custom software development, which is the design of software applications for a specific user or group of users within an organization. Such software is created to address their distinct needs as opposed to the more traditional and often used off-the-shelf software. Thus, we take the time to learn the pulse of our customers so that we design the solutions that will help them achieve their goals.

Our application development services include:

  • Native
  • Hybrid
  • Mobile web application development for phones, tablets, wearables on all platforms - iOS, android and windows
  • Cross-platform application development

Testing Services

With the rapid pace at which we develop applications, whether web-based or mobile, we employ stringent testing techniques.

The pressure to build mobile apps, test, and deploy them has never been greater, and as a result, our testing methods ensure that our applications are built to the highest standards.

Our expert team offers an array of testing services:

  • Functionality
  • Usability
  • Compatibility
  • Performance
  • Security and localization

Integration Services

With Backend Systems, Data Sources, Middleware Applications, MEAP / MADP, ERP, CRM, E-Commerce, CMS, Payment Gateways, Social Media, etc.

Mobile Application often requires integration to:

  • Multiple backend systems.
  • Different data sources.
  • Middleware applications.
  • MEAP / MADP.
  • ERP (SAP, Microsoft ERP, Odoo, Oracle ERP, Liferay, Sage ERP, etc.).
  • CRM (Salesforce, Microsoft Dynamics, Oracle Sales Cloud, SugarCRM, VTiger, Sage CRM, NetSuite, etc.).
  • E-commerce platforms (Magento, Shopify, Opencart, nopCommerce, osCommerce, WooCommerce, AspDotNetStorefront, etc.).
  • Email Services.
  • Messaging services.
  • Reporting services.
  • Analytics.
  • Content management systems (Drupal, Sharepoint, Joomla, Wordpress, Kentico, Liferay, Alfresco, Umbraco, DotNetNuke, Typo3, Sitefinity, etc.).
  • Payment gGateways.
  • Data feeds.
  • Social media (Facebook, Twitter, LinkedIn, WhatsApp, Pinterest, Flickr, Instagram, Google Plus, etc.)
  • and more.

We can implement all such integration requirements very efficiently.

Deployment & Support

App Deployment, Analytics, Performance & Monitoring, Support & Maintenance, Updates, etc.

App Deployment depends upon target audience & type of application - either it can be done via regular channels like Apple App Store, Google Play Store & Windows Phone Store if its open for all, OR it can be managed via MDM (Mobile Device Management Software) OR MAM (Mobile Application Management Software) OR EAS (Enterprise Application Stores).

It’s very important to measure different critical metrics like:

  • DAU - Daily Active User.
  • MAU - Monthly Active User.
  • User Lifetime Value (LTV).
  • Average Session Length - Foreground & Background.
  • Retention Rates, Engagement Rates.
  • In-App Referrals.
  • In App Feedback.
  • App Ratings and Review Analytics.
  • App Performance Analytics.
  • etc.

We use various free / paid tools like:

  • Google Analytics.
  • Flurry.
  • Amplitude.
  • Kissmetrics.
  • Mixpanel.
  • Countly.
  • Keen.io.
  • etc.

Mobile App Marketing

App Branding, App Store Optimization, App Submission, App Advertising, App Promotion, etc.

  • App Branding - Marketing Material, App Website, etc.
  • App Store Optimization - Research done verifies that around 63% of iOS users as well as 58% of Android users come across apps via app store search.
  • App Submission - to different review sites, PR sites, blogs, etc.
  • App Advertising - Paid advertising on search engines as well as on social media like Facebook, Twitter, etc.