SEO

Search engine optimization - Google, Bing and Yahoo.

Search engine optimization (SEO) is the practice of optimizing content to be discovered through a search engine's organic search results.

We provide the following SEO related services:

  • Keyword research: finding and choosing the keywords depending on several criteria including popularity, relevance, search patterns, competition and various other factors.
  • Information architecture: identifying technical deficits in a website, which may have a negative impact on website ranking. These include URL structures, navigation, HTML codes, design, cross-device performance in addition to server configuration. Corresponding content creation and copywriting.
  • On-page optimization: optimization of the page-level components such as content, page's meta-information, image optimization, sitemap management, and internal and external link management.
  • Link building: develop relevant links (with meaning) employing accepted and recommended methods of search engines.
  • Directory submission: submit your site to general and targeted directories in your business/industry groups.
  • Press releases: publish search engine friendly press release(s) and provide to targeted news media.
  • Social media: define profiles, pages in premier social media platforms like Facebook, LinkedIn, Twitter, etc., and use the potential of social media to drive publicity./li>
  • Reporting and analysis: monitoring and reporting based on traffic stats, user browsing trends, aim/ objective tracking, etc.

SEM

Search engine marketing (Google, Bing, Facebook and Linked-In).

Search engine marketing (SEM) is a form of internet marketing, which encourages the endorsement of websites by maximizing their exposure in the search engine results pages (SERPs) predominantly through paid advertisements. If the client has a website, which has not been ranked for its business/services/ products, keywords on search engines or if the client were pushing any campaigns for which they require instantaneous traffic to their website, then paid advertising is a good option to do so. Paid search marketing or paid advertising makes for seamless possibilities for a business to reach its target audience.

How it works?

Based on the target audience and the required campaign, our SEM experts find a desirable campaign strategy, fix timelines, manage budgets and run A/B tests to improve the client’s campaign objectives. Our campaign strategy includes various forms of advertisements, including:

  • Text advertising
  • Display advertising
  • Mobile advertising
  • Social media advertising

Our campaign experts assist with the process of modifying/replacing keywords and deciding on an optimal set of keywords, which would increase ROI.

We guide the client in creating and launching the campaigns on the most visible ad networks, such as:

  • Google adWords
  • Bing ads
  • Facebook ad platform
  • Linked-In ad platform

SMO

Social media optimization.

Today’s social media users respond to the availability of content, and have the ability to define the content they want to see. Therefore, in order to reach the client’s target audience, social media content must connect by being exciting, entertaining and engaging to the users. We see our clients through the various stages of identifying their social media objectives, specifying the target audience, creating engaging content/strategy that not only grabs and keeps the audience’s attention but also converts them to brand loyalists.

Our SMO services include:

  • Social media page management
  • Social media campaigns
  • Influencer marketing
  • Social listening
  • Video campaigns

Content Writing

Our content writing services are suitable for all media including websites, brochures, flyers, and other marketing materials.

We strive to deliver the appropriate content for our clients' audience and media, define their target market and create a connection between target and brand.

Online Reputation Management

Your brand isn't what you say it is, it’s what Google says it is

Social Media is two-way communication platform. Here, you create content & share, on the other side, your audience will share their views and opinions about you, your services / products. As Social Media has given a voice to people, it has become very important for brands to listen to the voice of the customer all the time, and control it before it damages your reputation.

A single angry / dissatisfied customer speaking negatively about you can cause a lot of damage to your reputation, as on social media, content snowballs and gathers momentum very quickly. And if you are not proactively listening to your customers online then things will get out of hand soon.

If you are a brand / company that caters to masses and have a nationwide or worldwide presence, then social listening becomes even more important because of the sheer volume of conversation that takes place. We understand how important Social Listening and Reputation Management are for the success of your brand.

How do we execute?

  • We use different online tools to listen to customer conversations all the time whenever / whatever they discuss about you, your products / services
  • We take part in such conversations, and try to salvage situation / protect reputation
  • If there is a disgruntled customer, we will pass details to your customer services team who can take it up on priority
  • We reply to comments on your social media pages and profiles
  • If a customer enquiries about your products / services, we immediately pass it to your sales team