Search engine optimization (SEO) is the practice of optimizing content to be discovered through a search engine's organic search results.
Search engine marketing (SEM) is a form of internet marketing, which encourages the endorsement of websites by maximizing their exposure in the search engine results pages (SERPs) predominantly through paid advertisements. If the client has a website, which has not been ranked for its business/services/ products, keywords on search engines or if the client were pushing any campaigns for which they require instantaneous traffic to their website, then paid advertising is a good option to do so. Paid search marketing or paid advertising makes for seamless possibilities for a business to reach its target audience.
We strive to deliver the appropriate content for our clients' audience and media, define their target market and create a connection between target and brand.
If you are a brand / company that caters to masses and have a nationwide or worldwide presence, then social listening becomes even more important because of the sheer volume of conversation that takes place. We understand how important Social Listening and Reputation Management are for the success of your brand.